Why Internships in Marketing Matter

The thought of an internship conjures up an unfortunate stereotype – long hours, little to no pay, menial work and a general disregard for the intern’s talents.  But it’s important to note the image presented is, in fact, a stereotype. And like all...

Media Buyers Should Be Watchdogs Too

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....