5ives: How Fargo Got To Twitter

Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more than one block. For more … Read More

Going Against Green

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three snow-free months being interrupted by … Read More

5ives: Benefits of Creative Direction

I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after removing my head from his waterlogged bosom, he … Read More

Why You Should Be Using Email Marketing

Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here. According to new research by Epsilon, people who receive a companies permission-based emails are more likely to do business with … Read More

Creating A Slogan

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans. Unique – Every slogan should be unique, and most slogans are … Read More