Marketing Plans Provide Poise and Prevent Panic

You’ve set your business to open in 90 days.  Your building looks great.  Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...

5ives: A Music Marketing Mindset for Your Business

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...

Your Time is Money?

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of...