The Marriage of Social Media and Mobile Marketing

Most consumers are embedded in the world of mobile technology. We can’t go a few hours, let alone a single day without using our smartphones or tablets. Now if that isn’t enough, this world we call social media also has an everlasting grip on our daily lives. Just today, I was walking down the street … Read More

Absolute Marketing Group Names Summer Interns

Fargo, ND – NDSU Public Relations graduate, Alice Arentson, and UND Communications graduate, Samantha Pfingsten, have been chosen as Client Relations interns with Absolute Marketing Group. Matthew Sullivan will be assisting as a Web intern and is currently a NDSU junior pursuing a bachelor’s in Computer Science. For more information about internships with Absolute Marketing … Read More

5ives: Brand Etiquette – Avoid the Telephone Game.

It’s simple. When you start a new job, you get a handbook of policies or rules to follow. If you didn’t, everyone would make up their own interpretation of what is expected, which generally leads to confusion, chaos and a whole lot of wasted time. It would be like playing a game of telephone: the … Read More

Mind Your Brand Manners

Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of your website home page and subpages and print them out. Now, spread all … Read More

Absolute Enlists Client Service Representative

Moorhead, MN – Starting as a Media Buying Intern last May, and graduating this past December with a degree in Business Marketing from North Dakota State University, Kristen Oldyn begins her budding career as a Client Service Representative with Absolute Marketing Group. During Oldyn’s internship, she was promoted quickly to part-time EasyCMS Product Specialist, representing … Read More

Marketing Advisors Attend Account Executive College

Moorhead, MN – Marketing Advisors MacDalton Berns and Brian Meckler traveled to Chicago, Illinois for an Account Executive College on October 16-17. Here the Advisors honed their skills in various marketing disciplines including: strategic planning, research methodology determination and workflow process improvement. These sessions included: “A Complete Guide to Account Service” and “Account Planning and … Read More

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I figured I would do some real reconnaissance on the … Read More