The Knowhow of Text Marketing

The Facts of Text Marketing In today’s ever changing economy, most people have a general idea as to what text marketing is; but what about those who don’t? Text marketing entails marketing on or with a mobile device, in most instances a cell phone. Text messaging technology enables users to communicate in a nonsynchronous manner, … Read More

5ives: Facebook Advertising. No Passing Fancy.

Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that hot deal or entering a fun contest? With the recent news … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

The Secrets Behind Email Marketing

What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or past customers. In some instances it may be used as a tool … Read More

5ives: Spam-a-lot or Camelot? Choose the Fate of Your Email Marketing

Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some decisions to make. Either, I could … Read More

The Essence Behind Radio Advertising

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, … Read More

Concordia College Seeks to Improve Small Business Pages on Facebook

Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through consumer feedback, the researchers hope to assemble best practices for business-to-consumer companies. The findings … Read More

5ives: No-No’s When Writing Radio

Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.) Radio is the most rich and freeing media in the entire advertising landscape. It’s also the most abused. In this month’s installment of the 5ives, I’ll address five attributes that make this a killer medium and … Read More

Trade Show Graphics: Know Your Role

Trade shows are a unique marketing animal. Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way. Now isn’t the time to hold punches. Be aggressive. In this arena, graphics and traditional advertising strategies go … Read More