Direct Mail Marketing: What’s the Big Deal?

What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though this is true, there is a vast array of possibilities that … Read More

5ives: QR Code Woes and 5 Easy Fixes

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated some good ideas, but more often than not,  has wasted … Read More

5ives: Observations on Your Brain and Branding

In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly how stories could be used in advertising. I failed miserably. It turns … Read More

Selling with Story

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed an influx of something on the billboards. Now, you’re … Read More

Charging for Good Ideas

This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think. Advertising works in three parts: what’s said, how it’s said and where it’s said. As Creative Director, I … Read More

5ives: Ripe Environments for Guerrilla Marketing

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing is a lolli-punch. Its impact is unexpected and sweet. Using this logic, guerrilla marketing … Read More

The Elixir of Knowledge: Non-Traditional Advertising

An Elucidation of Non-Traditional Advertising Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers. Creativity and innovation are important aspects of this type of advertising and, if used properly, make it hard for … Read More

Mobile Mania: Tips for Creating a Phone Friendly Website

As the move continues towards an Internet that is increasingly being accessed by mobile devices, businesses must be absolutely sure that they are prepared for the people that are trying to find them on the Web through a mobile device. What can a business do to be prepared for this? Simple. Test your website on … Read More