5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I...

Bottom Line Branding

Have you ever seen an article of clothing with a company logo on it priced at $60 or more? Did you stop and think to yourself, “Wow that’s way too much?” Did you buy it anyway? If you’re willing to spend that much on a piece of clothing, should the logo be small and...

5ives: TXT MRKTNG & THE MBL MVMNT

How many of you out there ignore a phone call but respond to a text within 30 seconds? Many may be unwilling to admit it, but it happens more often than you think. This proves one thing: People are addicted to, and prefer, texting as their main form of communication....

The Knowhow of Text Marketing

The Facts of Text Marketing In today’s ever changing economy, most people have a general idea as to what text marketing is; but what about those who don’t? Text marketing entails marketing on or with a mobile device, in most instances a cell phone. Text messaging...