Client Spotlight: Dave’s Southside Tap/Hennessy’s Irish Pub

Dave Erickson owns multiple bars throughout the Fargo-Moorhead area, including Dave’s Southside Tap, Hennessy’s Irish Pub, The Bulldog Tap and Red Hen Taphouse. Each one offers its own unique atmosphere, contributing greatly to Fargo’s rich nightlife and bar scene. Erickson recently began working with Absolute Marketing Group to help promote Dave’s and Hennessy’s through the … Read More

The 5ives: Video Marketing on Social Platforms

Mara’s article this month focuses on online video marketing. Video has quickly become the most effective way to promote your business online, both organically and through paid advertising, and it’s expected to become even more dominant this year. This shouldn’t come as much of a surprise considering virtually every major social media channel is incorporating … Read More

Client Spotlight: YMCA of Cass and Clay Counties

The YMCA has a rich history of being America’s leading nonprofit organization committed to helping people and communities to learn, grow and thrive dating back to its founding in 1844. Today, more than 10,000 neighborhoods across the U.S. have felt the benefits that the Y provides, including Fargo-Moorhead. The YMCA of Cass and Clay Counties … Read More

The 5ives: Video is the King of Content

In Justin’s article for this month, he talks about the exploding popularity of businesses incorporating video into their marketing efforts and campaigns. Producing high-quality video content used to be a way for companies to go above and beyond in order to stand out from their competition; however, video marketing is starting to become more of … Read More

The 5ives: Tips for Professional Video Marketing

In the main article for this month, Christian talks about the success and power of videos in the marketing industry. More specifically, he talks about some technical details and tricks that professional videographers use to shape the tone and message of videos. Professional videos have a unique ability to connect with viewers on an emotional … Read More

Filling The Frame: The Power of Camera Placement in a Scene Introduction

By Christian Calabrese: Editor and Videographer Clients often struggle with the decision whether to use video as a marketing tool. Naturally, for a brand to be memorable, the viewer must connect to the content in some way, and as the old adage says, “a picture is worth 1000 words”. That being said, while an image … Read More

Client Spotlight: Platinum Homes

For years, homeowners from Minnesota and North Dakota have chosen Platinum Homes to help custom build dream homes for their families. Owners Matt and Ben Orner, along with their construction team have over 50 years of building experience. Platinum homes provides several different layouts for their customers including; the Calloway, the Bloomington, the Albany, and … Read More