Filling The Frame: The Power of Camera Placement in a Scene Introduction

Absolute Marketing Group

By Christian Calabrese: Editor and Videographer Clients often struggle with the decision whether to use video as a marketing tool. Naturally, for a brand to be memorable, the viewer must connect to the content in some way, and as the old adage says, “a picture is worth 1000 words”. That being said, while an image … Read More

Client Spotlight: Platinum Homes

Absolute Marketing Group

For years, homeowners from Minnesota and North Dakota have chosen Platinum Homes to help custom build dream homes for their families. Owners Matt and Ben Orner, along with their construction team have over 50 years of building experience. Platinum homes provides several different layouts for their customers including; the Calloway, the Bloomington, the Albany, and … Read More

Video Advertising: Online is Growing, But TV is Still King

Written by Brady Dukart: Client Relations Intern On February 14th 2005, just a year after the invention of Facebook, YouTube became a trademarked logo and changed the world as we see it. The world could enjoy videos of all kinds, from the addicting videos of cats getting into hijinks to forgotten music videos from the … Read More

The 5ives: Power of Infographic Videos in Sales and Marketing

Absolute Marketing Group

They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about anything. Infographic videos are the Swiss Army Knives of sales and … Read More

Infographic Videos: Educate and Entertain

Absolute Marketing Group

In today’s fast paced world, you may not realize it, but you’ve probably been exposed to an infographic video at some point in time. Whether it’s a poster showing the effects of caffeine on the brain, or a picture relaying a certain sports team’s win percentages, these static images convey a variety of information in … Read More

5ives: 5ive Days of Christmas

Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like opening presents on Christmas—you have an idea of what’s there but you aren’t … Read More


In previous Blogs, I explained the process of preproduction and production. In this article, I’ll run you through the basics of postproduction. The basic processes in postproduction include editing, graphics/animation, and the final step, which we call “polish”. Editing is exactly what you’d expect it to be. We take the notes, storyboards and script which were captured/created in the … Read More

5ives: A Producer’s Balancing Act

As a Writer/Producer/Talent Coordinator, I wear multiple hats before, during and after any type of production project. The part played in TV and radio projects is to organize and communicate the pre-production items to the cast and crew, which is kinda like being the ultimate Stage Manager of sorts. From writing the script to getting … Read More