The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding area. “As we approach our 10th year in business, I’m most proud of our company’s ability to provide consistent … Read More

Laughing Your Ads Off: Comedy Writing in Advertising

By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it because of the product? A major celebrity endorsement? No … Read More

The 5ives: A Word for the Wise

What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script in her article “A Script on Scripting.” Here are the five main points to keep in … Read More

Client Spotlight: North Dakota Farm Bureau

The North Dakota Farm Bureau is a member organization that is dedicated to enhancing the livelihood of all North Dakota individuals, families and communities by advocating for agriculture, North Dakota’s largest, most important economic sector. The organization has more that 27,000 members and 50 organized county Farm Bureaus. “This year, NDFB celebrated 75 years of … Read More

A Script on Scripting

There’s no doubt you’ve heard the saying, “A picture is worth a thousand words.” If this is the case, it’s safe to claim a video is worth a million words. In the marketing sphere, one of the most prevalent types of videos are explainer videos, which explain a service or product in 90 seconds or … Read More

Client Spotlight: Kreat Coaching and Consulting

Kreat Coaching and Consulting is a new firm in Alexandria, Minnesota started by two experienced life coaches: Jessica Boyer and Sonja Kuhn. Their mission is to help people identify their strengths and reach their full potential by offering life and career coaching for individuals, businesses and schools. Kreat utilizes Neuro-Linguistic Psychology, Emotional Intelligence and Bio-Individuality … Read More