The 5ives: Making the Most of Every Word

In Ali’s article “Crafting Content for Short Attention Spans,” she talks about how character limits, content oversaturation, and ever-shortening attention spans are forcing content writers to be more concise and get their message across with fewer words. People are spending less than a minute on a typical webpage, meaning if you want to communicate something … Read More

Absolute Marketing Group Selects Emily Karkoska as Writer/Researcher

Absolute Marketing Group recently hired Emily Karkoska to take on the duties of writer/researcher. Karkoska has a Bachelor of Science from North Dakota State University where she double majored in management communication and strategic communication, with an emphasis in public relations and a minor in history. As writer/researcher, Karkoska is responsible for posting content to … Read More

Client Spotlight: North Dakota Grain Growers Association

The North Dakota Grain Growers Association The North Dakota Grain Growers Association (NDGGA) has provided wheat and barley producers throughout the state with education, leadership, information and representation since 1967. They are a member-driven association that partners with the North Dakota Wheat Commission and the North Dakota Barley Council to address domestic policy issues on … Read More

The 5ives: Crafting Social Content

In Emily’s article this month, she talks about how to write captivating content for your business’ social media channels that will promote your brand, engage with your audience and sell your products or services. With the increasing popularity and widespread use of social media, a brand’s social media profile can now interact with your customers … Read More

The Power of Public Relations

Don’t Underestimate the Power of Public RelationsThe emergence of digital advertising and social media has changed the way brands engage their customers. Although these new mediums are effective and economical ways of sharing stories with the public, traditional methods are still vital to a brand’s success. Public relations has been around as long as advertising … Read More

5ives: Why Music Works in Advertising

Music has been around for centuries and early man even communicated using music when there was no other common language. Whether found as a series of drum beats, a religious chant or an ancient end-blown flute, music has spanned generations, cultures, countries and peoples around the world since the beginning of man’s existence. Since the … Read More