Absolute Marketing Names Spring Interns

Concordia Business-Marketing majors, Kayla Jo Forsman and Dylan Cadwallader, and NDSU Public Relations major, Brian Koenig, have been awarded internships with Absolute Marketing Group. Forsman and Cadwallader are assisting with Client Relations and Koenig has been...

Word Nerds: Not Just for Science Anymore

You fancy yourself a word wizard; a spelling and grammar guru. Yes! Now, you have to prove it. The staff writer just poured their soul into the carefully-constructed, clever copy and now it’s time to chop it to bits. Get in there and annihilate it; eradicate any signs...

5ives: Ways to Think About Trade Show Banners

Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or...

For Easier Copywriting, Think Law and Order

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply...

Copywriting and Reading Levels

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft...