The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

Drinking In the Morning

I didn’t know what I was in for. A speaker on HTML and CSS…sheesh…I don’t know anything about Web code. Guess I should go, huh? This will be interesting. Will I understand anything she’s talking about? I’m a writer. [Crowd holds all laughter.] I also wasn’t aware I was about to experience Ad Fed’s version … Read More

5ives: Absolute Makes Your Website Easy. Reeelly Easy.

Picture this: Two figures. In full-body, spandex suits. Ninja-style moves and…an iPad. What? Wait a minute… The iPad starts a slideshow. It says: “I’m Flexible. I Can Fit In Monitors, Smartphones & Tablets. Can You? That’s Because You’re Not As Easy As Me.” You’re thinking, “I just came to this after-hours work event for the … Read More

Seven Approaches to Ask for a Testimonial

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial.  I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business in a marketing … Read More

Create A Brand Story For Profitability Ever After

I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company and its customers. It seems … Read More

Manually Install php on WampServer

In my last blog post, I said that I like having a development environment on my computer (running Windows 7). I use WampServer to do this. I especially like that WampServer allows you to have multiple versions of php (and MySQL and Apache) installed. You can switch between versions in the WampServer menu on the … Read More

Making SQL Server 2008 and php Play Nice

I like having a local development environment when I’m working on new or existing projects. This means that if I blow something up, it’s just on my local machine and not on either the staging server or (God forbid) the live server. It’s an added level of sanity for me (I can revert back to … Read More

Post Date Calendar Style for WordPress Thematic Child Theme

Working with the Thematic framework for WordPress can be really fun, especially when you have the freedom to use filters on the meta information for posts to style your post date to look like a calendar. What it looks like originally: The result after some filtering and styling: Goal: Modify a child-theme of Thematic to … Read More

Graphic Designer – Organized Chaos

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important. Now, I’m not saying that I always practice what I preach. I’m guilty of sloppiness … Read More

The Right Way to setup a Facebook Fan Page – in 3 Easy Steps

As many people have unfortunately found out, there’s a wrong way to setup a Facebook Fan Page for your business. Case in point: Your business partner uses their personal Facebook Profile to setup a Fan Page for your business. They’re the Creator of that Fan Page, and can grant your Facebook Profile (you) administration rights. … Read More