Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Absolute Marketing Group

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

Drinking In the Morning

I didn’t know what I was in for. A speaker on HTML and CSS…sheesh…I don’t know anything about Web code. Guess I should go, huh? This will be interesting. Will I understand anything she’s talking about? I’m a writer. [Crowd holds all laughter.] I also wasn’t aware I was about to experience Ad Fed’s version … Read More

5ives: Absolute Makes Your Website Easy. Reeelly Easy.

Picture this: Two figures. In full-body, spandex suits. Ninja-style moves and…an iPad. What? Wait a minute… The iPad starts a slideshow. It says: “I’m Flexible. I Can Fit In Monitors, Smartphones & Tablets. Can You? That’s Because You’re Not As Easy As Me.” You’re thinking, “I just came to this after-hours work event for the … Read More

Seven Approaches to Ask for a Testimonial

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial.  I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business in a marketing … Read More

Create A Brand Story For Profitability Ever After

I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company and its customers. It seems … Read More

Manually Install php on WampServer

In my last blog post, I said that I like having a development environment on my computer (running Windows 7). I use WampServer to do this. I especially like that WampServer allows you to have multiple versions of php (and MySQL and Apache) installed. You can switch between versions in the WampServer menu on the … Read More