How to Appeal to a New Generation of Farmers
Since 1967, the North Dakota Grain Growers Associations has been serving its members with education, representation and proactive advocacy. Over the past decade advances in technology have revolutionized the agricultural industry. As many long-term members began to retire, the NDGGA needed to update its brand to appeal to the next generation of farmers. Simply put, NDGGA isn’t the farmers’ club your grandpa joined in the 60s. It’s a well-established, well-informed collection of farmers and agricultural leaders that will represent farmer’s interests, advocate for agriculture on a state and national level while providing the information farmer’s need to maximize their profitability season-in and season-out.
Absolute created a new website for the NDGGA to serve as the cornerstone of the organization’s new brand identity. The site’s modern design incorporates photography work done by our agency and custom content that presents the NDGGA as an organization steeped in tradition, yet still focused on the future. Today, Absolute is working on a new iteration of the site complete with customized animated video headers and a bold new layout.
To increase awareness about the work the organization does on behalf of its members, Absolute also executed several public relations campaigns for events like the annual NDGGA E-Tour and its participation in trade missions to Cuba. Finally, Absolute utilized social media to increase the NDGGA’s exposure to a younger generation, share useful information with its members and drive traffic to its website.
A Modern NDGGA
As a result of these efforts, the NDGGA earned increased media coverage. In fact, the annual E-Tour received more coverage than the event ever had in its 20-year history. Exposure and interaction on social media markedly improved, and, in the end, the NDGGA possessed the modern, consistent brand it needed to grow its membership for decades to come.