Paul Rand, renowned graphic designer and art director, once said, “The principle role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.” At Absolute, we strive to meet every piece of Rand’s criteria when you charge us with developing, rebuilding or redesigning your logo. As the visual cornerstone of your company, we understand logo design is no small endeavor. Our logo and brand development process allows our team of talented graphic artists to each provide their vision for your brand. We then create a full presentation complete with samples pertaining to how your brand will best appeal to your customer base. This allows you to see the full potential of your new logo and brand.
Once you’ve approved your logo, a complete logo package is provided to you. This package contains various stacking options (if deemed necessary), color variations and, most importantly, vector and pixel based files formats. This package along with the rights to use the logo are released to the client for future use. A backup will also be stored on Absolute’s server just in case you misplace a file or two down the line. Brand Etiquette Guides can also be provided upon request. Ready to get going? Click the logo questionnaire button.
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