Pour Meaning into an Empty Vessel

Paul Rand, renowned graphic designer and art director, once said, “The principle role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.” At Absolute, we strive to meet every piece of Rand’s criteria when you charge us with developing, rebuilding, or redesigning your logo. As the visual cornerstone of your company, we understand logo design is no small endeavor.

If you’re ready to get started, click here and fill out our logo questionnaire