Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The Road Taken: The Tale of John Storyk

John Storyk Interview

A few weeks ago I reached out to the man who’s designed recording studios for the likes of Jimi Hendrix, Bruce Springsteen, Jay-Z, Harry Connick Jr., Alicia Keys and frequent Taylor Swift collaborator Jack Antonoff among many more. In the world of studio design, John Storyk isn’t just where the buck stops, it’s where the … Read More

Absolute Marketing Group Selects Christian Calabrese as Communication Specialist

Absolute Marketing Group

Absolute Marketing Group welcomes Christian Calabrese to the team to take on the duties of communication specialist. Calabrese has a bachelor’s degree in film studies from Minnesota State University Moorhead with a minor in theatre arts. As communication specialist, Calabrese will be responsible attending NDDOT meetings and recording important information for communication with the public … Read More

Absolute Promotes Grant Christian to Media Director

Absolute Marketing Group

Absolute Marketing Group recently promoted longtime employee Grant Christian from media buyer to media director. Christian has been a full-time employee at Absolute for more than four years, and he interned at the company prior to being hired. As Absolute’s media director, Christian oversees the entire media department. His duties include placing all media, coordinating … Read More

Client Spotlight: PATH Inc.

Last month, Absolute Ma rketing Group was in the process of creating a new website for PATH Inc. This non-profit child and family placing agency is a community based behavioral health organization with a rich history of family values and quality service. Absolute proudly launched PATH’s new website – pathinc.org. The new website is designed to … Read More

The 5ives: Why the Content-First Approach is Taking Over

As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed by ads for products and services they don’t … Read More

Absolute Marketing Group Hires Brian Jorvig as Marketing Advisor

Absolute Marketing Group has hired Brian Jorvig as a Marketing Advisor. Jorvig has more than a decade of experience with local and national clients and his expertise includes website optimization, content strategy and branding. The addition will expand Absolute’s regional reach and add to their team of expert strategists. A native of Woodbury, MN, Jorvig … Read More

5ives: Illustrious Careers or a Fantasy World?

How often do you get a request for a hand-drawn piece of art? You’re probably thinking, “Not too often.” But what if you’re one of the lucky few who are naturally skilled at drawing or creating things by pen, paper, charcoal or brush? Are these skills reserved only for street fairs and etsy.com? Is drawing … Read More

Absolute Marketing Group Hires Loren Johnson as Graphic Designer

Absolute Marketing Group

Upon receiving a Bachelor of Arts in Graphic Design from Concordia College, Loren Johnson enhanced his real-world experience with a graphic design and marketing internship with Green Sneakers of Wahpeton, North Dakota, and a six-month design internship and freelance position at Absolute Marketing Group. After offering up his exceptional skills, Johnson was recently hired as … Read More