The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Client Spotlight: Applied Engineering

Absolute Marketing Group

Applied Engineering is an engineering and technology firm dedicated to providing quality, customized services and tools to fit its customers’ needs. With nearly 30 years of industry experience, the company combines talent, technology and adaptability to meet any and all engineering and IT needs. Applied Engineering is an employee-owned company, which means each and every … Read More

The 5ives: Why the Content-First Approach is Taking Over

As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed by ads for products and services they don’t … Read More

Strategy: Content Planning Tweak Makes Room for Innovation

I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate Investment Step #3:  Develop Your Content to Fit the Channels During a few of our 2015 collaborations … Read More

The 5ives: Power of Infographic Videos in Sales and Marketing

Absolute Marketing Group

They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about anything. Infographic videos are the Swiss Army Knives of sales and … Read More

The 5ives: Navigating the Choices in Traditional and New Media

Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing Advisors, I work with our clients to develop strategies that will help them reach their objectives, and typically these strategies include how we’ll approach media placement. Since we have so many traditional and new media choices out there, … Read More

Traditional vs. New Media: The Balancing Effect

Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact that things change whether we like it or not. The same can … Read More

The 5ives: Online Advertising

My first job out of college was selling radio at Q98, Fargo-Moorhead’s “Legacy Rock” station, in the early ‘90s. At the time, the majority of advertising dollars spent by businesses were on “traditional” media—TV, radio, print (newspapers, magazines, coupons, etc.), out-of-home (billboards) and the Yellow Pages. While each of those outlets continue to drive sales … Read More

Online Advertising: What’s the Scoop?

The advent of the internet age has literally changed the way both businesses and consumers now find information. And with that change, companies have continuously tried to find new ways to make money off of that information, or at minimum, the most relevant information being sought. Part of the evolution of the internet age has … Read More