Want a Smooth Website Build? Let’s Talk About Content!

We have all heard the various cliches about content: “Content is king,” “Your only as good as your (insert SEO/Twitter/Facebook/organic reach term),” etc. While these items are usually referenced during the search engine optimization talk, we tend to overlook this content-related advice before the website build. It’s easy to get distracted by design and deadlines, … Read More

The 5ives: Prep, Set, Go – Interview Like a Pro

In this month’s main article, Camera-Ready at a Moment’s Notice, Emily laid out a few key points for captivating your audience’s attention with your appearance on camera. While this is the first thing people will see when watching the interview, there are a few other best practices to keep in mind while preparing for your … Read More

A Script on Scripting

There’s no doubt you’ve heard the saying, “A picture is worth a thousand words.” If this is the case, it’s safe to claim a video is worth a million words. In the marketing sphere, one of the most prevalent types of videos are explainer videos, which explain a service or product in 90 seconds or … Read More

The 5ives: Navigating the Choices in Traditional and New Media

Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing Advisors, I work with our clients to develop strategies that will help them reach their objectives, and typically these strategies include how we’ll approach media placement. Since we have so many traditional and new media choices out there, … Read More