Client Spotlight: LifeSmiles Dental

LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their patients at the center of their practice with care, comfort and kindness that results … Read More

Billboard Copy: A Brand’s Seven-Word Salute

Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48′ x 14′ vinyl canvas, an audience traveling at 70 mph and you’ll have yourself one giddy wordsmith. No other advertising medium, to my knowledge, is as challenging for a copywriter as a billboard, because let’s … Read More