Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

5ives: Brand Etiquette – Avoid the Telephone Game.

It’s simple. When you start a new job, you get a handbook of policies or rules to follow. If you didn’t, everyone would make up their own interpretation of what is expected, which generally leads to confusion, chaos and a whole lot of wasted time. It would be like playing a game of telephone: the … Read More

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I figured I would do some real reconnaissance on the … Read More

5ives: Observations on Your Brain and Branding

In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly how stories could be used in advertising. I failed miserably. It turns … Read More

One-Off Ads: A Lover’s Quarrel

Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family restaurant, my branding would most likely target women with warm imagery and rich, heart-warming text. If … Read More

Create A Brand Story For Profitability Ever After

I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company and its customers. It seems … Read More

How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they understand … Read More

How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they … Read More

Who’s Talking About Me? Tools to Monitor Your Brand and Reputation Online

So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying? If you’re logging directly into Facebook and Twitter, you’re seeing your friends’ … Read More