Talk About a Dumpster Fyre

Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also increasing overall ROI. Today, we’re going to travel to the opposite end of the social media … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

5ives: Brand Etiquette – Avoid the Telephone Game.

It’s simple. When you start a new job, you get a handbook of policies or rules to follow. If you didn’t, everyone would make up their own interpretation of what is expected, which generally leads to confusion, chaos and a whole lot of wasted time. It would be like playing a game of telephone: the … Read More

Mind Your Brand Manners

Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of your website home page and subpages and print them out. Now, spread all … Read More

5ives: The Saga of the Starving Artist & the Dreaded Spec Work

You’re a creative. So you like working for free, right? You’ve probably heard that before. Now that I have your attention, a few years ago I would’ve thought working for free was just for poor musicians. But alas, it’s everywhere; people wanting illustrators, graphic designers and writers to work for free. It’s called spec work. … Read More

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I figured I would do some real reconnaissance on the … Read More