The 5ives: Why the Content-First Approach is Taking Over

As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed by ads for products and services they don’t … Read More

Strategy: Content Planning Tweak Makes Room for Innovation

I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate Investment Step #3:  Develop Your Content to Fit the Channels During a few of our 2015 collaborations … Read More

5ives: Carving Out More Time for Content Marketing

Over the last five years, there’s been a lot of talk about Content Marketing, and as 2014 is fast approaching the actual implementation of this concept is gaining momentum with a greater consumer shift toward useful and convenient digital media. But even with all the buzz, do marketers really know what it means or, better … Read More

Content Marketing: The Future of 2014

With 2014 just around the corner, many trends have come to light to help marketers facilitate the use of various technologies and strategies. The New Year is already proving to be a big one, with hot topics ranging from the Winter Olympics and FIFA World Cup to speculated product launches like the Apple TV set. … Read More