Want a Smooth Website Build? Let’s Talk About Content!

We have all heard the various cliches about content: “Content is king,” “Your only as good as your (insert SEO/Twitter/Facebook/organic reach term),” etc. While these items are usually referenced during the search engine optimization talk, we tend to overlook this content-related advice before the website build. It’s easy to get distracted by design and deadlines, … Read More

The 5ives: Why the Content-First Approach is Taking Over

As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed by ads for products and services they don’t … Read More

Strategy: Content Planning Tweak Makes Room for Innovation

I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate Investment Step #3:  Develop Your Content to Fit the Channels During a few of our 2015 collaborations … Read More

5ives: Carving Out More Time for Content Marketing

Over the last five years, there’s been a lot of talk about Content Marketing, and as 2014 is fast approaching the actual implementation of this concept is gaining momentum with a greater consumer shift toward useful and convenient digital media. But even with all the buzz, do marketers really know what it means or, better … Read More