Tis The Season For Rhyme And Reason

Making a Good First Impression

Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous memory game people once played for entertainment. Regardless, you … Read More

The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

Writing For Your Audience

WRITING STYLES For most people, writing is how they communicate their thoughts and feelings in a way that is unique to themselves. And, just as there are many accents that color speech, there are many writing styles that can be used to describe how a person writes. Flowery “Flowery” writing generally overflows with plenty of … Read More

The Battle of Writing for Reality

My dreams of being a writing wizard and poet have been put to good use in the marketing industry these past few years with development of TV and radio commercials, creating lyrics for original jingles and writing ads, brochures and websites. And like many writers, the challenge is generally not what to say, but how … Read More

Intervention: Copywriting in Texting and Social Media

Enough y’all.  I can no longer idly stand by while my fellow Millenials bastardize our language in social media and in text communications. I’m a writer,  which means I probably love wordplay as much as anything else. But don’t let my yearning for the return of the pun or applause for abundant alliteration sway you … Read More