Writing Faux Laws

Absolute Marketing Group

Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no matter the platform. In my opinion, there are a number … Read More

A Halloween Tale

Once upon a midnight dreary, A thought came to mind which made me teary.  A yearly marketing budget flushed down the drain, Generic and boring and overall existing within a state of plain.   Alone, I pondered what could be done, For wasting all that money was super not fun. No customers reached, no impressions … Read More

Guerilla Marketing Campaign Examples

Absolute Marketing Group

Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most adventurous brands. Here are five ways an assortment … Read More

Banking on Guerilla Marketing Techniques

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about getting a target audience’s attention, plain … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More

It’s Not Always Just About the Benjamins

Absolute Marketing Group

While we love working with each and every one of our clients, there’s a special satisfaction that comes from collaborating with our non-profit organizations. Knowing your work is having a tangible effect on the local community in a positive way is one of the most rewarding experiences we have the privilege of partaking in here … Read More

The Road Taken: The Tale of John Storyk

John Storyk Interview

A few weeks ago I reached out to the man who’s designed recording studios for the likes of Jimi Hendrix, Bruce Springsteen, Jay-Z, Harry Connick Jr., Alicia Keys and frequent Taylor Swift collaborator Jack Antonoff among many more. In the world of studio design, John Storyk isn’t just where the buck stops, it’s where the … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Absolute Marketing Group

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

How a Freshly Graduated Designer Can Break into an Agency… and Stay There

So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is actually not as important as the portfolio you have to prove … Read More