5ives: The Saga of the Starving Artist & the Dreaded Spec Work

You’re a creative. So you like working for free, right? You’ve probably heard that before. Now that I have your attention, a few years ago I would’ve thought working for free was just for poor musicians. But alas, it’s everywhere; people wanting illustrators, graphic designers and writers to work for free. It’s called spec work. … Read More

5ives: Five Universal Business Lessons Learned Over Five Years

This month, we at Absolute Marketing Group celebrated our fifth year in business. It’s a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives reflects on five universal lessons we’ve learned from our years in … Read More

Marketing to your Existing Customers

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to match the image you worked … Read More

Attract Prospects to your Trade Show Display

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time commitment. PLAN AHEAD Sounds easy, … Read More

Corporate Identity Professional Presence Required

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales. Corporate identity is the “persona” of a corporation which … Read More

Should we do this? Part 2

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?” There are a lot of … Read More

Should we do this?

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this? When it comes to website design and function, there are a lot of great … Read More

Going Against Green

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three snow-free months being interrupted by … Read More