Improve Your Website Experience to Get Better Results

By Emma Garton: Client Relations Intern Research shows 70-80% of people research a company online before visiting a small business or making a purchase with them, which means an outdated website is risky. To combat this, there’s a multitude of items to consider when it comes to your website’s aesthetic appeal and functionality, but it … Read More

The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute’s Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really exciting, but it can also be nerve wracking as you look to the uncertain future. So here … Read More

Client Spotlight: Applied Engineering

Absolute Marketing Group

Applied Engineering is an engineering and technology firm dedicated to providing quality, customized services and tools to fit its customers’ needs. With nearly 30 years of industry experience, the company combines talent, technology and adaptability to meet any and all engineering and IT needs. Applied Engineering is an employee-owned company, which means each and every … Read More

Mind Your Brand Manners

Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of your website home page and subpages and print them out. Now, spread all … Read More

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I figured I would do some real reconnaissance on the … Read More

Absolute Hires Accomplished Art Director

Moorhead, MN – Absolute Marketing announces the hiring of Art Director, Scott Raffath. Raffath’s well runs deep in the world of marketing and design, having worked as a senior designer and “Evil Genius” for five major advertising, architecture and computer software firms in the Fargo-Moorhead area. Raffath most recently spent five years as a senior designer with … Read More

5ives: A Graphic Revolution – The Artist Makes a Comeback.

From slick and refined designs to hand-drawn, collage-style art, graphic design in 2012 has gone back to the basics. Rough sketches and artisan authenticity are now preferred over glossy perfection. Designers that choose simplicity versus overworked art are leading the pack. A quick glance at the last five years will recall the trends that have … Read More