Yeah, I Said It and I Augment It

Making a Good First Impression

For seemingly decades we’ve been promised a virtual oasis filled with lifelike features that could make the wildest depths our imagination spring to life around us. For me, that basically involves some tropical resort filled with drinks served in coconuts on the beach with little umbrellas in them and an all-you-can-eat supply of the world’s … Read More

Absolute Directors Certified in Operations Management

Moorhead, MN – In June 2012, Absolute Marketing Group sent Creative Director, Mark Huesman, and Interactive Director, Luke Petterson, to The Certified Agency Operations Daily Workflow and Efficiency Seminar in Chicago, Illinois. There, the two directors learned how to improve overall agency management. The seminar covered topics from workflow efficiency to smarter estimating and billing practices … Read More

JL Beers® App Expands the Local Pub Experience

JL Beers® has released a Beer Experience™ mobile app to inform and connect customers. The app has been an immediate success with patrons who have smartphones. Lance Thorson, co-owner of JL Beers of America, Inc. stated, “The new app creates a sense of community by allowing customers to view our constantly changing selections of tap beers, … Read More

Charging for Good Ideas

This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think. Advertising works in three parts: what’s said, how it’s said and where it’s said. As Creative Director, I … Read More

WordPress MU – Taming the Beast

I just finished up a project that involved an impromptu introduction to WordPress MU – THE mother of all blog-related projects for Absolute (so far). In about one month, we set up 27 blog sites (one of which is a site to rule them all), developed 3 unique themes (with 16 different customizations for each … Read More

WP Greet Box – remind your visitors to subscribe to your RSS feed

Today I found a nifty WordPress plugin that gently reminds new visitors to your blog to subscribe to your RSS feed. WP Greet Box shows up when visitors view a post, and even customizes the experience based on where the user arrived from (Google, Facebook, Twitter, etc.). You’ll probably notice it directly above this text … Read More

Your Web Site: The Importance of Content Before Design

You’ve decided to have your web site professionally designed and developed. Good decision! Now what? You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now. First things first – you need to determine what content … Read More

How to spot a hack

Looking to contract a freelancer? Here’s a few things to keep in mind. 1. Cost. As a general rule, experience and quality cost more, but money shouldn’t be a measure of ability. For example, a lot of very talented and young freelancers charge pennies simply because they want to add to their portfolio and start … Read More

The Internship Experience

Being a senior in college, I’ve heard my earfuls on the need to “gain experience.” What is this elusive experience that no college graduate seems to have? How do we gain it and why are so many graduates seemingly unprepared for the “real world”? In search of this experience that seemed so necessary, I applied … Read More