Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

5ives: Facebook Advertising. No Passing Fancy.

Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that hot deal or entering a fun contest? With the recent news … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

Concordia College Seeks to Improve Small Business Pages on Facebook

Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through consumer feedback, the researchers hope to assemble best practices for business-to-consumer companies. The findings … Read More

5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every media, from billboards to … Read More

The Right Way to setup a Facebook Fan Page – in 3 Easy Steps

As many people have unfortunately found out, there’s a wrong way to setup a Facebook Fan Page for your business. Case in point: Your business partner uses their personal Facebook Profile to setup a Fan Page for your business. They’re the Creator of that Fan Page, and can grant your Facebook Profile (you) administration rights. … Read More

Should we do this? Part 3

In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with it against the law or … Read More

Should we do this? Part 2

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?” There are a lot of … Read More

Who’s Talking About Me? Tools to Monitor Your Brand and Reputation Online

So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying? If you’re logging directly into Facebook and Twitter, you’re seeing your friends’ … Read More