Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that hot deal or entering a fun contest? With the recent news … Read More
What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More
A writer is a lot like a lawyer. Anyone can write, just like anyone has the right to defend themselves in court. By choosing a lawyer or writer, you know the outcome is going to be better than going it on your own. We both make beautiful arguments on your behalf. We defuse skepticism and … Read More
Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through consumer feedback, the researchers hope to assemble best practices for business-to-consumer companies. The findings … Read More
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every media, from billboards to … Read More
As many people have unfortunately found out, there’s a wrong way to setup a Facebook Fan Page for your business. Case in point: Your business partner uses their personal Facebook Profile to setup a Fan Page for your business. They’re the Creator of that Fan Page, and can grant your Facebook Profile (you) administration rights. … Read More
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with it against the law or … Read More
In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?” There are a lot of … Read More
So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying? If you’re logging directly into Facebook and Twitter, you’re seeing your friends’ … Read More
As the proliferation of social media continues, it is my job as a marketing professional to stay on top of all this chaos. It takes some adjustment, but when I’m feeling overwhelmed configuring Twitter into Facebook or in a conference discussing viral content for YouTube integration, I ask myself one very simple question.
What would Demi Moore do?