The Secrets Behind Email Marketing

What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or past customers. In some instances it may be used as a tool … Read More

5ives: Spam-a-lot or Camelot? Choose the Fate of Your Email Marketing

Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some decisions to make. Either, I could … Read More