Tag: html emails
What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or past customers. In some instances it may be used as a tool … Read More
Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some decisions to make. Either, I could … Read More
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is… The basic premise here is this: “What are your excuses for not doing email marketing?” Common reasons to slack when it comes to email marketing: You don’t think you have enough data for the people on your list to … Read More
Well, that depends. Does your email subject line length rival some Shakespearean lines, or is it concise and to the point? Does it frequently include the words Reminder, Help, Percent Off or FREE? For that matter, IS IT WRITTEN ALL IN CAPS? According to several best practices studies done on the open rates for HTML … Read More
The latest issue of The ‘Truth is out – Why HTML e-mail marketing? What you’re missing out on P.S. – An earlier version of the article in this issue was printed in the FM Biz Journal – Maybe that’s why it seems familiar.
So you’ve just gotten an HTML email in your inbox, and you’re all excited to open it – wait – this isn’t right! There are a lot of little red X boxes instead of images! Why is this happening? Well, your email client (Outlook, Mail, Gmail, Yahoo, Hotmail, etc.) might be automatically set to block … Read More