Tis The Season For Rhyme And Reason

Making a Good First Impression

Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous memory game people once played for entertainment. Regardless, you … Read More

Writing Faux Laws

Making a Good First Impression

Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no matter the platform. In my opinion, there are a number … Read More

Yeah, I Said It and I Augment It

Making a Good First Impression

For seemingly decades we’ve been promised a virtual oasis filled with lifelike features that could make the wildest depths our imagination spring to life around us. For me, that basically involves some tropical resort filled with drinks served in coconuts on the beach with little umbrellas in them and an all-you-can-eat supply of the world’s … Read More

The Pros & Cons Of Technology Changing Work Culture

Making a Good First Impression

Have you ever looked at social media as a culture? This may be a crazy question, but as the use of online marketing and technology advances, more and more executives are talking about the change in communication and connections that are built within the workplace. From job applications on Indeed, to Linked-In profiles, to inside-business-hangouts … Read More

Guerilla Marketing Campaign Examples

Making a Good First Impression

Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most adventurous brands. Here are five ways an assortment … Read More

Banking on Guerilla Marketing Techniques

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about getting a target audience’s attention, plain … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More