Banking on Guerilla Marketing Techniques

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about getting a target audience’s attention, plain … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More

Talk About a Dumpster Fyre

Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also increasing overall ROI. Today, we’re going to travel to the opposite end of the social media … Read More

Expanding Your Online Influence

Absolute Marketing Group

It’s become one of marketing’s most recognizable buzzwords, the influencer. What started out as something of a niche marketing technique has spawned itself into an industry worth upwards of $10 billion. Today, brands of all sizes are utilizing this symbiotic method of marketing to better reach consumers all while increasing their return on investment in … Read More

It’s Not Always Just About the Benjamins

Absolute Marketing Group

While we love working with each and every one of our clients, there’s a special satisfaction that comes from collaborating with our non-profit organizations. Knowing your work is having a tangible effect on the local community in a positive way is one of the most rewarding experiences we have the privilege of partaking in here … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Absolute Marketing Group

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More