Expanding Your Online Influence

Absolute Marketing Group

It’s become one of marketing’s most recognizable buzzwords, the influencer. What started out as something of a niche marketing technique has spawned itself into an industry worth upwards of $10 billion. Today, brands of all sizes are utilizing this symbiotic method of marketing to better reach consumers all while increasing their return on investment in … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Absolute Marketing Group

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

Traditional vs. New Media: The Balancing Effect

Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact that things change whether we like it or not. The same can … Read More

Exploiting the Past, Present and Future when Media Planning

As the dawn of the New Year has swiftly emanated, reflections of the past shine bright. When working on media placement for a magnitude of clients, it’s important to consider what’s been done in the past. We  need to ask ourselves: What’s worked well in previous years? What hasn’t worked well? What type of content … Read More

Absolute Marketing Group Selects Spring Interns

Moorhead, MN – Dereck Ostdahl, Heidi Hagberg and Cory Shufelt have been awarded internships with Absolute Marketing Group. Ostdahl holds a Bachelor’s in Business Administration specializing in Management, Marketing and International Business from Minot State University, and assists in Media Buying. Hagberg is currently a NDSU Senior studying Journalism and Public Relations, and manages Client … Read More

5ives: Digital Billboards – The Future is Happening Now.

Imagine you’re at a huge party. There’s a heavy back-beat thumping, making any attempt at conversation difficult. You’re surrounded by people dancing, chatting and generally in your space. You mingle around, trying to meet new people. One person says, “Tell me about yourself.” You get eight seconds and only six words. Go!….8, 7, 6, 5, … Read More

The Curiosity of Billboard Advertising

While driving, have you ever noticed a catchy slogan, popular musician’s face, or even a tasty burger tempting you from a distance? Billboards have been around for years, and most recently we are seeing digital billboards take a front seat to the older format of vinyl or poster boards. From beginning to final placement, it … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More