Traditional vs. New Media: The Balancing Effect

Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact that things change whether we like it or not. The same can … Read More

Exploiting the Past, Present and Future when Media Planning

As the dawn of the New Year has swiftly emanated, reflections of the past shine bright. When working on media placement for a magnitude of clients, it’s important to consider what’s been done in the past. We  need to ask ourselves: What’s worked well in previous years? What hasn’t worked well? What type of content … Read More

Absolute Marketing Group Selects Spring Interns

Moorhead, MN – Dereck Ostdahl, Heidi Hagberg and Cory Shufelt have been awarded internships with Absolute Marketing Group. Ostdahl holds a Bachelor’s in Business Administration specializing in Management, Marketing and International Business from Minot State University, and assists in Media Buying. Hagberg is currently a NDSU Senior studying Journalism and Public Relations, and manages Client … Read More

5ives: Digital Billboards – The Future is Happening Now.

Imagine you’re at a huge party. There’s a heavy back-beat thumping, making any attempt at conversation difficult. You’re surrounded by people dancing, chatting and generally in your space. You mingle around, trying to meet new people. One person says, “Tell me about yourself.” You get eight seconds and only six words. Go!….8, 7, 6, 5, … Read More

The Curiosity of Billboard Advertising

While driving, have you ever noticed a catchy slogan, popular musician’s face, or even a tasty burger tempting you from a distance? Billboards have been around for years, and most recently we are seeing digital billboards take a front seat to the older format of vinyl or poster boards. From beginning to final placement, it … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

The Secrets Behind Email Marketing

What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or past customers. In some instances it may be used as a tool … Read More

5ives: Spam-a-lot or Camelot? Choose the Fate of Your Email Marketing

Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some decisions to make. Either, I could … Read More

The Essence Behind Radio Advertising

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, … Read More