The Elixir of Knowledge: Non-Traditional Advertising

An Elucidation of Non-Traditional Advertising Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers....

Media Buyers Should Be Watchdogs Too

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....

5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....

Email Marketing Built to Survive Inbox Bankruptcy

Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress....