Traditional vs. New Media: The Balancing Effect

Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact that things change whether we like it or not. The same can … Read More

Exploiting the Past, Present and Future when Media Planning

As the dawn of the New Year has swiftly emanated, reflections of the past shine bright. When working on media placement for a magnitude of clients, it’s important to consider what’s been done in the past. We  need to ask ourselves: What’s worked well in previous years? What hasn’t worked well? What type of content … Read More

Should we do this?

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this? When it comes to website design and function, there are a lot of great … Read More