Graphic Designer – Organized Chaos

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important. Now, I’m not saying that I always practice what I preach. I’m guilty of sloppiness … Read More

Attract Prospects to your Trade Show Display

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time commitment. PLAN AHEAD Sounds easy, … Read More

Password Overload

If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of! Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and on. If you are … Read More

Going Against Green

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three snow-free months being interrupted by … Read More

Your Web Site: The Importance of Content Before Design

You’ve decided to have your web site professionally designed and developed. Good decision! Now what? You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now. First things first – you need to determine what content … Read More