5ives: 5ive Days of Christmas

Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like opening presents on Christmas—you have an idea of what’s there but you aren’t … Read More

Postproduction

In previous Blogs, I explained the process of preproduction and production. In this article, I’ll run you through the basics of postproduction. The basic processes in postproduction include editing, graphics/animation, and the final step, which we call “polish”. Editing is exactly what you’d expect it to be. We take the notes, storyboards and script which were captured/created in the … Read More