Long-Form Video: Is It for You?

We’ve all heard the statistics associated with the ever-decreasing attention spans individuals have today. Coupled with that, we’ve also heard that video is the booming medium for marketing. Given these messages, you may not even really think twice about whether to use a short-form video – generally defined as 10 minutes or less – over … Read More

A Script on Scripting

There’s no doubt you’ve heard the saying, “A picture is worth a thousand words.” If this is the case, it’s safe to claim a video is worth a million words. In the marketing sphere, one of the most prevalent types of videos are explainer videos, which explain a service or product in 90 seconds or … Read More