Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

Improve Your Website Experience to Get Better Results

By Emma Garton: Client Relations Intern Research shows 70-80% of people research a company online before visiting a small business or making a purchase with them, which means an outdated website is risky. To combat this, there’s a multitude of items to consider when it comes to your website’s aesthetic appeal and functionality, but it … Read More

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding area. “As we approach our 10th year in business, I’m most proud of our company’s ability to provide consistent … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

5ives: Simple Ways to Promote Your New Website

You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With increased competition online, it’s important that you market your website in … Read More

51 Essential WordPress Plugins (and bonus functions!)

After working with WordPress for several years and combing through countless “top 10” WordPress plugin blog posts for plugins that A. Work well and B. Are updated regularly and don’t break with core upgrades (often), I’ve come up with my own cache of WordPress plugins I go back to on a regular basis to get … Read More

Keyword & Description Meta Tags: Do You Need Them?

There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site. In case you’re wondering what the keyword and description meta tags are, here’s a quick primer. Most web pages contain “Meta Data” – which is information … Read More