The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

5ives: Simple Ways to Promote Your New Website

You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With increased competition online, it’s important that you market your website in … Read More

51 Essential WordPress Plugins (and bonus functions!)

After working with WordPress for several years and combing through countless “top 10” WordPress plugin blog posts for plugins that A. Work well and B. Are updated regularly and don’t break with core upgrades (often), I’ve come up with my own cache of WordPress plugins I go back to on a regular basis to get … Read More

Keyword & Description Meta Tags: Do You Need Them?

There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site. In case you’re wondering what the keyword and description meta tags are, here’s a quick primer. Most web pages contain “Meta Data” – which is information … Read More