Client Spotlight: Vinyl Taco

Vinyl Taco is a restaurant that serves fresh Mexican food, cervezas, margaritas and signature cocktails in a vibrant, music-themed space infused with vinyl records. With two locations in North Dakota – one in downtown Fargo and one in Grand Forks – and the construction of a third underway, Lance Thorson, co-owner of Vinyl Taco, requested … Read More

Client Spotlight: North Dakota Grain Growers Association

The North Dakota Grain Growers Association has been the premier voice for the state’s grain producers for 50 years. It’s a member-driven association that is committed to serving its members with education, leadership, proactive advocacy and representation that increases profitability and value-added opportunities for producers today and for generations to come. “One of the our … Read More

The Marriage of Social Media and Mobile Marketing

Most consumers are embedded in the world of mobile technology. We can’t go a few hours, let alone a single day without using our smartphones or tablets. Now if that isn’t enough, this world we call social media also has an everlasting grip on our daily lives. Just today, I was walking down the street … Read More

Small Town Takes a Bite into the Big Apple

Absolute Marketing Group

Moorhead, MN – Take a stroll down the city streets of Barnesville, Minnesota and you’ll see a quaint piece of history with everything you’d expect of a friendly, main street small town. Now, take a scroll on your smartphone and you’ll see there’s nothing small about this forward-thinking, tech-savvy community. On January 24, the city … Read More

5ives: Facebook Advertising. No Passing Fancy.

Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that hot deal or entering a fun contest? With the recent news … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

The Secrets Behind Email Marketing

What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or past customers. In some instances it may be used as a tool … Read More

5ives: Spam-a-lot or Camelot? Choose the Fate of Your Email Marketing

Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some decisions to make. Either, I could … Read More

The Essence Behind Radio Advertising

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, … Read More