Yeah, I Said It and I Augment It

Absolute Marketing Group

For seemingly decades we’ve been promised a virtual oasis filled with lifelike features that could make the wildest depths our imagination spring to life around us. For me, that basically involves some tropical resort filled with drinks served in coconuts on the beach with little umbrellas in them and an all-you-can-eat supply of the world’s … Read More

The Pros & Cons Of Technology Changing Work Culture

Absolute Marketing Group

Have you ever looked at social media as a culture? This may be a crazy question, but as the use of online marketing and technology advances, more and more executives are talking about the change in communication and connections that are built within the workplace. From job applications on Indeed, to Linked-In profiles, to inside-business-hangouts … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More

Talk About a Dumpster Fyre

Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also increasing overall ROI. Today, we’re going to travel to the opposite end of the social media … Read More

Expanding Your Online Influence

Absolute Marketing Group

It’s become one of marketing’s most recognizable buzzwords, the influencer. What started out as something of a niche marketing technique has spawned itself into an industry worth upwards of $10 billion. Today, brands of all sizes are utilizing this symbiotic method of marketing to better reach consumers all while increasing their return on investment in … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

Client Spotlight: Vinyl Taco

Vinyl Taco is a restaurant that serves fresh Mexican food, cervezas, margaritas and signature cocktails in a vibrant, music-themed space infused with vinyl records. With two locations in North Dakota – one in downtown Fargo and one in Grand Forks – and the construction of a third underway, Lance Thorson, co-owner of Vinyl Taco, requested … Read More