Expanding Your Online Influence

Absolute Marketing Group

It’s become one of marketing’s most recognizable buzzwords, the influencer. What started out as something of a niche marketing technique has spawned itself into an industry worth upwards of $10 billion. Today, brands of all sizes are utilizing this symbiotic method of marketing to better reach consumers all while increasing their return on investment in … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

Client Spotlight: Vinyl Taco

Vinyl Taco is a restaurant that serves fresh Mexican food, cervezas, margaritas and signature cocktails in a vibrant, music-themed space infused with vinyl records. With two locations in North Dakota – one in downtown Fargo and one in Grand Forks – and the construction of a third underway, Lance Thorson, co-owner of Vinyl Taco, requested … Read More

Client Spotlight: North Dakota Grain Growers Association

The North Dakota Grain Growers Association has been the premier voice for the state’s grain producers for 50 years. It’s a member-driven association that is committed to serving its members with education, leadership, proactive advocacy and representation that increases profitability and value-added opportunities for producers today and for generations to come. “One of the our … Read More

The Marriage of Social Media and Mobile Marketing

Most consumers are embedded in the world of mobile technology. We can’t go a few hours, let alone a single day without using our smartphones or tablets. Now if that isn’t enough, this world we call social media also has an everlasting grip on our daily lives. Just today, I was walking down the street … Read More

Small Town Takes a Bite into the Big Apple

Absolute Marketing Group

Moorhead, MN – Take a stroll down the city streets of Barnesville, Minnesota and you’ll see a quaint piece of history with everything you’d expect of a friendly, main street small town. Now, take a scroll on your smartphone and you’ll see there’s nothing small about this forward-thinking, tech-savvy community. On January 24, the city … Read More