5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every media, from billboards to … Read More

5ives: Bad Sending Habits for Email Marketing

We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is amazing – when it’s done right. It’s inexpensive, it offers unlimited space and it … Read More

Intervention: Copywriting in Texting and Social Media

Enough y’all.  I can no longer idly stand by while my fellow Millenials bastardize our language in social media and in text communications. I’m a writer,  which means I probably love wordplay as much as anything else. But don’t let my yearning for the return of the pun or applause for abundant alliteration sway you … Read More

Marketing Saga of Lady Gaga

I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably not. However, she put … Read More

Tonight’s News Brought to You by:

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close to paying for the production … Read More

What’s The Deal With .MOBI?

Do you need to use a .MOBI domain name to get the most out of your mobile web site? The answer isn’t crystal clear. First of all, if you simply want to protect your brand across many different versions of Top Level Domains (TLD’s) then you should consider registering the .mobi version of your domain … Read More

Social Media vs Traditional Media FAQs

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to continue the discussion here. After reading this article, feel free to post a … Read More

5ives: Marketing Terms Removed from the Social Media Vocabulary

Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular. 1. Audience Social media creates the opportunity for two-way communication between the brand and the user. … Read More