Should we do this? Part 3

In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with it against the law or … Read More

Should we do this? Part 2

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?” There are a lot of … Read More

Facebook for Small Business

By now, most people are aware of social media. While many still struggle to understand the full scope of this rapidly evolving medium, it’s clear social media is not a fad. With tens of millions logging in nationwide, Facebook is the undeniable kingpin of social media. Having a mass following is one thing. Capitalizing on … Read More

5ives: Shoestring Marketing

Frankly, I’m getting tired of everyone talking about the recession. Times are tough. Money is tight. Whining about the current situation won’t help your business. Take matters into your own hands and work to improve your business. The best way to generate sales is through marketing. The key to successful marketing is to understand how … Read More

Who’s Talking About Me? Tools to Monitor Your Brand and Reputation Online

So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying? If you’re logging directly into Facebook and Twitter, you’re seeing your friends’ … Read More

There is Facetube on MyTwitter

As the proliferation of social media continues, it is my job as a marketing professional to stay on top of all this chaos. It takes some adjustment, but when I’m feeling overwhelmed configuring Twitter into Facebook or in a conference discussing viral content for YouTube integration, I ask myself one very simple question.

What would Demi Moore do?