Writing Faux Laws

Making a Good First Impression

Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no matter the platform. In my opinion, there are a number … Read More

Yeah, I Said It and I Augment It

Making a Good First Impression

For seemingly decades we’ve been promised a virtual oasis filled with lifelike features that could make the wildest depths our imagination spring to life around us. For me, that basically involves some tropical resort filled with drinks served in coconuts on the beach with little umbrellas in them and an all-you-can-eat supply of the world’s … Read More

Guerilla Marketing Campaign Examples

Making a Good First Impression

Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most adventurous brands. Here are five ways an assortment … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More