The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More

Client Spotlight: Red Pine Distillery

Red Pine Distillery is a craft distillery based out of Grand Forks, North Dakota that handcrafts ultra-premium distilled spirits from crops grown in the Red River Valley. Tyler Seim, founder of Red Pine Distillery and a chemical engineer by trade, says his business was born out of his passion for cultivation and chemistry with the … Read More

Content Marketing: The Future of 2014

With 2014 just around the corner, many trends have come to light to help marketers facilitate the use of various technologies and strategies. The New Year is already proving to be a big one, with hot topics ranging from the Winter Olympics and FIFA World Cup to speculated product launches like the Apple TV set. … Read More

Marketing Advisors Attend Account Executive College

Moorhead, MN – Marketing Advisors MacDalton Berns and Brian Meckler traveled to Chicago, Illinois for an Account Executive College on October 16-17. Here the Advisors honed their skills in various marketing disciplines including: strategic planning, research methodology determination and workflow process improvement. These sessions included: “A Complete Guide to Account Service” and “Account Planning and … Read More

Absolute Announces New Marketing Advisor

Moorhead, MN – Absolute Marketing Group has hired Wendy McCord as marketing advisor. McCord’s impressive résumé has made her an in-demand marketing and sales strategist and planner, previously working as an account executive for some of the area’s most prominent movers and shakers. McCord’s skill set is sizable and it shows in her record of success. … Read More

Seven Approaches to Ask for a Testimonial

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial.  I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business in a marketing … Read More