Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More

Client Spotlight: Red Pine Distillery

Red Pine Distillery is a craft distillery based out of Grand Forks, North Dakota that handcrafts ultra-premium distilled spirits from crops grown in the Red River Valley. Tyler Seim, founder of Red Pine Distillery and a chemical engineer by trade, says his business was born out of his passion for cultivation and chemistry with the … Read More

Content Marketing: The Future of 2014

With 2014 just around the corner, many trends have come to light to help marketers facilitate the use of various technologies and strategies. The New Year is already proving to be a big one, with hot topics ranging from the Winter Olympics and FIFA World Cup to speculated product launches like the Apple TV set. … Read More