Long-Form Video: Is It for You?

We’ve all heard the statistics associated with the ever-decreasing attention spans individuals have today. Coupled with that, we’ve also heard that video is the booming medium for marketing. Given these messages, you may not even really think twice about whether to use a short-form video – generally defined as 10 minutes or less – over … Read More

Seven Approaches to Ask for a Testimonial

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial.  I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business in a marketing … Read More