The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More

Client Spotlight: Agassiz Seed & Supply

For more than 30 years, Agassiz Seed & Supply has been combining exceptional service with diverse product lines specifically suited for the Upper Midwest. Over the years, they’ve added several new product lines including baler twine, net wrap, silage/grain bags, DOT seed, erosion control products and sales and service of grain testing equipment. “We’ve been … Read More

Long-Form Video: Is It for You?

We’ve all heard the statistics associated with the ever-decreasing attention spans individuals have today. Coupled with that, we’ve also heard that video is the booming medium for marketing. Given these messages, you may not even really think twice about whether to use a short-form video – generally defined as 10 minutes or less – over … Read More

The 5ives: A Word for the Wise

What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script in her article “A Script on Scripting.” Here are the five main points to keep in … Read More

The 5ives: Power of Infographic Videos in Sales and Marketing

Absolute Marketing Group

They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about anything. Infographic videos are the Swiss Army Knives of sales and … Read More

Infographic Videos: Educate and Entertain

Absolute Marketing Group

In today’s fast paced world, you may not realize it, but you’ve probably been exposed to an infographic video at some point in time. Whether it’s a poster showing the effects of caffeine on the brain, or a picture relaying a certain sports team’s win percentages, these static images convey a variety of information in … Read More

5ives: 5ive Days of Christmas

Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like opening presents on Christmas—you have an idea of what’s there but you aren’t … Read More

Postproduction

In previous Blogs, I explained the process of preproduction and production. In this article, I’ll run you through the basics of postproduction. The basic processes in postproduction include editing, graphics/animation, and the final step, which we call “polish”. Editing is exactly what you’d expect it to be. We take the notes, storyboards and script which were captured/created in the … Read More

5ives: A Producer’s Balancing Act

As a Writer/Producer/Talent Coordinator, I wear multiple hats before, during and after any type of production project. The part played in TV and radio projects is to organize and communicate the pre-production items to the cast and crew, which is kinda like being the ultimate Stage Manager of sorts. From writing the script to getting … Read More

Video Pre-Production. What’s Its Function?

One of the most crucial parts of any video project regardless of its length – be it a 30-second commercial or a 20-minute informative video – is pre-production. This involves a concept, writing a script and storyboarding, or showing the client the potential end product. The creation of a video is usually broken down into … Read More