The 5ives: Websites for the Win

This month, Emma Garton, one of our fall Client Relations Interns, outlined tactics for improving website user experience and effectiveness. When each of these elements are optimized, they work together to create a mutually beneficial relationship that enhances a website’s presence. Here are 5 strategies to kickstart this relationship and keep it going strong. Your … Read More

Improve Your Website Experience to Get Better Results

By Emma Garton: Client Relations Intern Research shows 70-80% of people research a company online before visiting a small business or making a purchase with them, which means an outdated website is risky. To combat this, there’s a multitude of items to consider when it comes to your website’s aesthetic appeal and functionality, but it … Read More

Want a Smooth Website Build? Let’s Talk About Content!

We have all heard the various cliches about content: “Content is king,” “Your only as good as your (insert SEO/Twitter/Facebook/organic reach term),” etc. While these items are usually referenced during the search engine optimization talk, we tend to overlook this content-related advice before the website build. It’s easy to get distracted by design and deadlines, … Read More

Redesigning vs. Rebuilding a Website

Occasionally I’m asked to evaluate an organization’s website and help them determine whether a redesign will help them accomplish their latest goals, or if they actually need to start from scratch to get what they want. This is never an easy question to answer, and there are various ways to determine what is the best … Read More

Should we do this?

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this? When it comes to website design and function, there are a lot of great … Read More