The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Laughing Your Ads Off: Comedy Writing in Advertising

By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it because of the product? A major celebrity endorsement? No … Read More

The 5ives: A Word for the Wise

What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script in her article “A Script on Scripting.” Here are the five main points to keep in … Read More

Client Spotlight: North Dakota Farm Bureau

The North Dakota Farm Bureau is a member organization that is dedicated to enhancing the livelihood of all North Dakota individuals, families and communities by advocating for agriculture, North Dakota’s largest, most important economic sector. The organization has more that 27,000 members and 50 organized county Farm Bureaus. “This year, NDFB celebrated 75 years of … Read More

A Script on Scripting

There’s no doubt you’ve heard the saying, “A picture is worth a thousand words.” If this is the case, it’s safe to claim a video is worth a million words. In the marketing sphere, one of the most prevalent types of videos are explainer videos, which explain a service or product in 90 seconds or … Read More

The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

Writing For Your Audience

WRITING STYLES For most people, writing is how they communicate their thoughts and feelings in a way that is unique to themselves. And, just as there are many accents that color speech, there are many writing styles that can be used to describe how a person writes. Flowery “Flowery” writing generally overflows with plenty of … Read More

The Battle of Writing for Reality

My dreams of being a writing wizard and poet have been put to good use in the marketing industry these past few years with development of TV and radio commercials, creating lyrics for original jingles and writing ads, brochures and websites. And like many writers, the challenge is generally not what to say, but how … Read More

Tanya Weets Elected to AAF-ND Board

Fargo, ND – Writer/Producer, Tanya Weets, has been elected to the American Advertising Federation North Dakota Board for a two-year term. Weets was recommended to President, Melissa Hintermeister, by current board members and then voted in by ballot majority. After learning she had been selected to serve, Weets mentioned, “It was an honor to be … Read More